By 
The quick response (QR) code holds a great appeal for technophiles. Studies have proven that one in five smartphone users have used the technology to scan the code for its useful message. Eighteen percent of retailers report seeing possible results from using QR codes. Online marketers had an even greater success with these codes. Some 34 percent believe that coded advertising promotions have yielded good results in their campaigns.
Adding this code to your vehicle vinyl lettering is simple. Our friendly graphic experts at Majestic Sign & Design frequently receive requests to add a QR code to a new wrap, a lettering project or even an already existing wrap. We can print the code on a decal and add it to your fleet vehicles or incorporate it as part of your customized wrap.
So, what are some of the best uses for QR codes on vehicles?
Support an ad campaign. If your business heavily advertises in print media and is frequently running promotions, the code could be little more than a website address that leads to your special promotions page. By adding the code to your vehicle, you support the marketing that you are currently undertaking in newspapers and magazines.- Start an ad campaign. Businesses that focus more on social media marketing and less on print-ads may not have as many opportunities to display the codes. Adding the QR symbol to your wrap ensures that your target demographic always has the option of connecting with you via social media – simply code the symbol to lead the scanner to your special events pages on social media sites – or landing on a page dedicated to electronic coupons.
- Capitalize on seasonal interests. By changing the website address that is tied to the code, you have the option of constantly leading your customers to the latest seasonal information and advertising. Whether you are selling winter tires for the holidays or spa getaways over Valentine’s Day, you cannot go wrong with the placement of the QR symbol on a wrapped car or truck.
Our clients have gotten quite creative with the use of the codes. Some are using it as a tool of mystery. Enticing smartphone users to scan the code, they minimize the use of decals and lettering to build an interest in the code. Others incorporate the scan box into the wrap where interested onlookers then find and scan it. Some customers have highlighted the code on the wraps to draw attention to it. Using frames in eye-popping colors and even having arrows point at it is certainly going to get a reaction!
It is interesting to note that the codes are suitable even for business that would not ordinarily wrap a vehicle. For example, e-commerce stores are ideal retailers for using smartphone codes. The technophile with a strong YouTube presence will most likely want to tie the latest video discussing a product or service to the code. Contests and raffles are also events that are well suited for coded dissemination.
With so many possibilities and options, why not give our seasoned graphic artists a call? We will discuss the creation of a QR code, the placement on the vehicle and the way it can harmonize with your finished wrap. Contact us for a free quote!